Mr Gaudimier Director of Collégien Marne La Vallée CARREFOUR hypermarket

Why did you make the decision to install electronic labels ?
A hypermarket like ours makes over 200,000 price changes a year. With paper labels, this task was tedious, repetitive, represented no added value and was a source of error! The electronic label is a fantastic tool for stores. We opted for the supplier SES.

The store has been equipped since it opened, that is February 2003, so you are now able to share some feedback on its advantages with us.
Yes, of course. There are many advantages !
First of all, the system means that we have no worries, it offers price transparency for customers and gives us a competitive advantage through immediate reactivity.Naturally, the electronic label frees time up for our teams, which is used for improved section management and customer service.
grave; un meilleur suivi des rayons et un meilleur service client.

You mentioned immediate reactivity, what does this mean in concrete terms ? ?
Two examples can illustrate this.
First of all, with respect to the competition. For example, prices are recorded in the afternoon, the price file is prepared in the evening to be sent to the labels during the night. The following morning, the store is in line with the competition. With paper labels, we would have needed at least 2 to 3 days to bring our prices into line! Direct result: we are competitive.
Another significant example relates to sections with lower turnover levels. Take DIY, for example, and a 2% price increase in screws. The manager cannot apply it immediately and the new price is only implemented after several days or weeks. Often, increases are made only on the 20% of references generating 80% of turnover. In this example, the role of the electronic label, the significant gain in margin generated and the resulting competitiveness can be seen clearly.

What are the other aspects related to profitability ?
There are a lot. Of course, there is customer satisfaction. However, there is one aspect related to the fixed, tamperproof nature of the label, resulting in direct profitability that we hadn't imagined.
The fact that the label is perfectly locked in its mounting makes it possible to fix the facings. In this way, the manager has fewer problems with the layout and the shelves are more legible. As a direct result, stock interruptions are detected immediately! Fewer stock interruptions mean more sales and therefore a higher margin and, of course, more satisfied customers.

In your store, there are 65,000 electronic labels, everywhere! Even for fruit and vegetables… !
Yes, we decided to cover the entire store, even the checkout units. For fruit and vegetables, it is an obvious choice. The prices change almost every day. By equipping this section with electronic labels, we obtain a significant gain in productivity.

How much ?
30 min to 1 hour per day !

But tell us about your customers. What do they think ?
We haven't had much customer feedback. Either they haven't noticed the electronic label or this product is simply part of the background as far as they are concerned. However, the general opinion is that the electronic label is very clear and very legible.

In conclusion, you are satisfied.
Entièrement !
Completely !
The system, thanks to its reliability, makes our day-to-day task easier. A system like this, which satisfies customers, optimises your margins, frees your teams, and with a return on investment of close to 12 months is a must. It is a fantastic and now indispensable tool. The price war is increasingly intense and without this tool, it would be more difficult to win